Social Media Advertising

Full-service paid social advertising management — strategy, creative, targeting, bidding, and weekly performance reporting across all major social platforms.

Meta Ads management across Facebook and Instagram — awareness, retargeting, and conversion campaigns with full Pixel tracking and attribution.

LinkedIn Ads management for B2B companies — Sponsored Content, Message Ads, and Lead Gen Forms targeting by title, company, and industry.

Twitter/X Ads management — Promoted Tweets, Follower campaigns, and keyword-targeted advertising to reach high-intent audiences in real time.

Instagram advertising through Meta Ads — Story ads, Reels ads, and Feed ads with strong creative direction and conversion-focused targeting.

TikTok Ads management — In-Feed ads, Spark Ads, Branded Hashtag Challenges, and TikTok Shop ads with creative-first optimization.

Pinterest Ads management — Promoted Pins, shopping ads, video pins, audience targeting, and conversion optimization.

Snapchat Ads management — Story ads, Snap Ads, AR Lenses, Filters, and Dynamic Ads targeting Gen Z and millennial audiences.

YouTube ad management — TrueView in-stream, bumper ads, discovery ads, masthead ads, and YouTube Shorts advertising.

Comprehensive Meta Ads management — account architecture, audience strategy, creative testing, Advantage+ optimization, and cross-platform attribution.

Facebook retargeting — website visitor retargeting, dynamic product ads, engagement retargeting, and multi-layer audience segmentation.

LinkedIn retargeting — Matched Audience retargeting, website retargeting, account-based retargeting, and engagement retargeting.

Social ad creative strategy — visual direction, copywriting, creative testing methodology, and platform-specific format optimization.

Ad testing framework — testing methodology design, audience split testing, creative rotation, budget test allocation, and statistical analysis.

Audience strategy — custom audience creation from first-party data, lookalike audience development, audience layering, and cross-platform audience activation.

Meta Conversions API setup — server-side event tracking, deduplication with pixel, event parameter optimization, and CAPI data quality monitoring.

Social ad budget management — cross-platform budget allocation, daily and lifetime budgeting, pacing management, and budget reallocation based on performance.

Social ad analytics — cross-platform reporting, multi-touch attribution, assisted conversion analysis, and incrementality measurement.

B2B social advertising — LinkedIn Matched Audiences, ABM display, industry-specific targeting, thought leadership amplification, and pipeline attribution.

eCommerce social advertising — dynamic product ads, catalog sales campaigns, seasonal promotion management, and ROAS-focused optimization.

Local social ads — geo-targeted campaigns, location-specific creative, multi-location ad management, and local store visit tracking.

Full-funnel social ad strategy — top-of-funnel awareness campaigns, mid-funnel consideration, bottom-funnel conversion, and retargeting architecture.

Messenger ad campaigns — Messenger sponsored messages, click-to-Messenger ads, DM automation setup, and conversational ad optimization.

Social ad creative production — video ad production, static ad design, animated ad creation, and platform-specific format specifications.

Audio social advertising — Spotify Ads, podcast advertising, Clubhouse sponsorship, and audio platform ad management.