Pay Per Click (PPC)

End-to-end PPC management: account audit, campaign build, keyword strategy, ad copy, bid management, and weekly performance reporting.

Paid search strategy across Google and Microsoft Ads — designed to capture high-intent buyers at the moment of maximum purchase intent.

Expert Google Ads management across Search, Display, Shopping, and Local Services Ads — with full conversion tracking and monthly ROAS accountability.

YouTube advertising strategy and management — TrueView, Bumper, and Discovery ads designed to build awareness and retarget high-intent audiences.

Programmatic display, video, and native advertising — reaching your exact audience across thousands of premium publishers with real-time bidding.

End-to-end lead generation — paid channels, landing pages, form optimization, and CRM integration so every lead is captured, scored, and followed up.

Multi-location PPC management for franchise systems — maintaining brand consistency while geo-targeting each franchise territory.

Enterprise PPC management for organizations with $50k+ monthly ad spend — including multi-channel attribution, audience strategy, and executive reporting.

Microsoft Ads management — campaign build, keyword strategy, ad copy, audience targeting, and performance optimization across Bing, Yahoo, and AOL.

Google Shopping Ads management — product feed optimization, campaign structure, bid management, and PLA performance analysis.

Performance Max campaign management — asset group optimization, audience signals, budget allocation, creative variation, and cross-channel performance analysis.

Display advertising management — responsive display ads, retargeting, audience targeting, and placement optimization across the Google Display Network.

Multi-channel retargeting — website visitor retargeting, email click retargeting, cart abandoner retargeting, and cross-device audience targeting.

Google Local Services Ads management — LSA setup, budget management, review optimization, and response management for service-area businesses.

Call-only ad campaigns — call tracking setup, call extension optimization, schedule-based bid adjustments, and call quality analysis.

Audience strategy development — first-party data audience creation, lookalike modeling, customer match uploads, and cross-platform audience activation.

Ad copy and creative testing program — headline and description testing, RSA optimization, visual creative testing, and landing page alignment.

Advanced bid management — portfolio bid strategies, seasonality adjustments, ROAS/CPA target optimization, and automated rule implementation.

Keyword strategy — match type optimization, negative keyword management, search term analysis, and keyword expansion based on search query data.

Ad-to-landing page alignment — message matching, landing page relevance improvement, Quality Score analysis, and post-click optimization.

Lead quality optimization — lead scoring alignment, form question optimization, lead source analysis, and sales feedback loop integration.

Call tracking implementation — call tracking number setup, call recording, source attribution, keyword-level call tracking, and call conversion analysis.

Ad attribution and incrementality testing — geo-lift tests, ghost ad experiments, multi-touch attribution modeling, and media mix analysis.

Competitive ad intelligence — competitor ad monitoring, auction insights analysis, impression share gap analysis, and competitor landing page benchmarking.

Seasonal campaign management — promotional calendar planning, budget forecasting, creative rotation, and peak-performance optimization.

PPC audit and consulting — account structure review, wasted spend identification, conversion tracking audit, and growth opportunity analysis.

Ad A/B testing — systematic ad variant testing, audience split testing, landing page testing, and statistical significance analysis.

Cross-channel media planning — channel mix strategy, budget allocation across search/social/display/programmatic, unified attribution, and holistic reporting.

B2B paid media — LinkedIn Ads, ABX display, industry-specific targeting, lead form ads, and pipeline attribution.